Regional Solutions Co. Ltd. Managing Director U.W. Schmidt provided advisory services and support to the overall efforts of Netherland’s Development Organisation (SNV) to develop a country strategy to define sound opportunities to foster horticulture cash crops by small and medium farms in Cambodia. Initially, the assignment was to focus on the specified sub sector “Horticulture Farm Produce and Market Access”; in the course of consultancy, the original specification was changed to “Smallholder Cash Crops , Production and Market Access Opportunities”, following the change of terminology by the Ministry of Agriculture, Forestry and Fishery (MAFF). The geographical focus of the study included the provinces of Stung Treng, Kratie, Kampong Cham, Kampong Speu, Takeo, Svay Rieng, Kandal and the areas in the vicinity of Phnom Penh.